Delivering Service Excellence Assignment Example | Topics and Well Written Essays - 4000 words

Delivering Service Excellence - Assignment Example The airlines company is failing to maintain excellence in the services provided in terms of quality and price. The two key aspects of service excellence  which the airlines company requires to give attention to are thus quality and price maintenance. Ryan Airline, the competitors of British Airways is maintaining price and quality leadership for attaining a journey of excellence in the airlines industry. Therefore, to increase the competitiveness, sustain and grow in the business, British airways require elevating the service excellence towards the customers. The paper highlights in details about the shortcomings in the service marketing, recommendations for the same with suitable models and theories to indicate how the airlines company can  improve, and develop a sustainable service strategy.   Service can be described as solutions that are provided to deliver a consistent set of outcomes, performance and deliverables for organization, systems as well as people. Services are intended to satisfy the expectations, motivations and unmet needs of the receivers. The quality of service depends on the effectiveness of the activities of the providers. The performance and experience of a service rest on the way it is produced. A service may be further described as a perishable and intangible component of a business offering or a form of promoting tangible products. The complete methodology to generate awareness, interest, desire and action (AIDA) to ingest services that are offered by the provider is referred to as service marketing (Lin and Hsieh, 2014). Service marketing can be referred to as the subfield of marketing that covers the promotion of goods as well as services. Marketing of goods refers to the promotion of durables and the fast moving consumer good (FMCG). On the other hand, service marketing denotes to the business to business (B2B) and business to consumer (B2C) services (Lin and Hsieh,