Competitor's Analysis Essay Example | Topics and Well Written Essays - 500 words

Competitor's Analysis - Essay Example Moreover, companies such as Dental Strategy, Dental Marketing Canada, and Chrisad have experienced personnel who extend expertise and knowledge in the delivery of services. The companies such as ADEI5 and Chrisad employ advanced technology through strong online services and website design packages that leads to effective consumer analysis in marketing that has led to increased brand awareness. Most of dentistry and marketing companies located in this industry such as Art of Management Inc.6, Dental Strategy,7 and Dental Marketing Canada8 do not extensively exploit advanced technology to market their services. They lack adequate information on their websites, poor customer service, and lack of original products that limits market options. Companies such as Chrisad9, Art of Management Inc. have their headquarters outside London with many sub-branches while Dental Marketing Canada operates online services. Customer needs become difficult to meet because they lack the time and flexibility to cater to customers in London. The companies like Art of Management, Chrisad, and ADEI10 also overspend in the provision of extra services such as educational programs and comprehensive practice assessments that are not the immediate demand of the target market. The market is in need of dentistry marketing and services. This company is locally based in London, and has a fixed location that will ease consultations with clients. Chrisad Company is located outside London and only takes one client per city; they are not heavily concentrated in the Canadian market that gives us time to develop. This company will not be overwhelmed with customers like our competitors who are already established. This will provide adequate time to attend to customers, and market our company. Eventually, demand for our services will be bolstered. Since the clientele is technologically perceptive, our growing professional online